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Read on our LinkedIn Page - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marketingbestpractice.com/whatwethink/hvordan-merkevarer-i-norge-vokser-2024 monthly 0.5 2024-09-17 https://images.squarespace-cdn.com/content/v1/605ba4d8ae01672c574092d1/25215e81-90ca-46d7-9601-f3dea0e5481f/Screenshot+2024-09-17+at+13.39.15.png What we think - Hvordan merkevarer i Norge vokser 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marketingbestpractice.com/whatwethink/merkevarebygging-i-norge-2022-3xwx7-bpx59-ccdzy-rhwd6 monthly 0.5 2024-02-01 https://images.squarespace-cdn.com/content/v1/605ba4d8ae01672c574092d1/14d05395-f46c-4a73-859a-95c323810d61/Screenshot+2024-01-12+at+10.25.16.png What we think - Hvordan brands i Danmark vokser - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marketingbestpractice.com/whatwethink/sebrand2023 monthly 0.5 2023-11-13 https://images.squarespace-cdn.com/content/v1/605ba4d8ae01672c574092d1/fb33adb3-bffe-4acd-8a52-33f37dfb07d2/Screenshot+2023-10-24+at+10.47.15.png What we think - Hur varumärken i Sverige växer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marketingbestpractice.com/whatwethink/merkevarebygging-i-norge-2022-3xwx7-bpx59 monthly 0.5 2024-02-01 https://images.squarespace-cdn.com/content/v1/605ba4d8ae01672c574092d1/97d6b1a2-73b9-4732-915c-cf6a86200074/Rapport2023.png What we think - Hvordan merkevarer i Norge vokser - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marketingbestpractice.com/whatwethink/merkevarebygging-i-norge-2022-3xwx7 monthly 0.5 2023-10-16 https://images.squarespace-cdn.com/content/v1/605ba4d8ae01672c574092d1/63360003-1074-42b6-bd1e-50d741fa581e/camilla-heggelund-konsulentselskapet-nsb-980x674.jpg What we think - Går fra Tine til konsulentselskapet NSB - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marketingbestpractice.com/whatwethink/merkevarebygging-i-norge-2022 monthly 0.5 2023-10-16 https://images.squarespace-cdn.com/content/v1/605ba4d8ae01672c574092d1/77d08f35-af96-420d-a197-718c2ce5c54a/Merkevarebygging.jpg What we think - Merkevarebygging i Norge 2022 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marketingbestpractice.com/whatwethink/nsb-i-dn-studio-merkevarebygging-er-kritisk-for-as-norge monthly 0.5 2021-05-25 https://images.squarespace-cdn.com/content/v1/605ba4d8ae01672c574092d1/1621935386753-MQBHFHFSGUVUE8PVVJA3/DN+Studio.png What we think - NSB i DN Studio: —Merkevarebygging er kritisk for AS Norge - Make it stand out Hvordan kan norske bedrifter komme seg til Champions League? Screenshot fra DN Studio. https://www.marketingbestpractice.com/whatwethink/legg-like-mye-innsats-i-bli-gjenkjent-som-i-f-oppmerksomhet monthly 0.5 2021-05-19 https://www.marketingbestpractice.com/whatwethink/hva-markedsforere-ikke-vet monthly 0.5 2021-05-19 https://www.marketingbestpractice.com/home-v01 daily 0.75 2026-02-11 https://images.squarespace-cdn.com/content/v1/605ba4d8ae01672c574092d1/1620294971650-WYFN6CHYUKS37373IPDF/GettyImages-1223992751.jpg Home-V01 - 1. How to make it easier to buy your brand — easier to find, easier to notice and easier to fit more needs and wallets. Brand management frameworks Brand architecture optimisation Guidelines and processes for distinctive branding https://images.squarespace-cdn.com/content/v1/605ba4d8ae01672c574092d1/1620295087781-40I1PA5WB6BYF1FY4WP7/2_NSB_mental_availability.jpg Home-V01 - 2. How to get your brand thought of by more people, more often. 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Creation of "your brand’s way" to aim for fame Facilitating communication development processes Campaign planning and evaluation https://images.squarespace-cdn.com/content/v1/605ba4d8ae01672c574092d1/1620295370205-J3PNOO59EHG5GYB4RNE4/5_NSN_Balnce.jpg Home-V01 - 5. How to balance short term cash flow and long term growth. Mapping long and short term effects of sales activations and brand building efforts Creation of "your brand's way" to balance long and short Facilitating communication development processes https://images.squarespace-cdn.com/content/v1/605ba4d8ae01672c574092d1/1620295889621-GJCXCWI75E3Q42C4G1SI/6_NSB_network.jpg Home-V01 - 6. How to continuously reach as many category buyers as possible. 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Mapping the mental paths to purchase through category entry points Measuring mental market share Crafting brand strategy for mental availability Communication that connects buying situations to your brand Brand tracking on mental availability https://images.squarespace-cdn.com/content/v1/605ba4d8ae01672c574092d1/1620295156804-88G0TK1K6PXSKLNB8Z0Z/3_NSB_Brand.jpg What we do V01 - 3. How to get people to connect your communication to your brand, and your brand only. Mapping and tracking distinctive brand assets "Your brand's way" — principles for distinctiveness in practice Advertising testing for optimal branded attention https://images.squarespace-cdn.com/content/v1/605ba4d8ae01672c574092d1/1620295235143-MQ4L4AKR1DJUETUOUXQZ/4_NSB_fame.jpg What we do V01 - 4. How to reach for fame to boost advertising effectiveness. Creation of "your brand’s way" to aim for fame Facilitating communication development processes Campaign planning and evaluation https://images.squarespace-cdn.com/content/v1/605ba4d8ae01672c574092d1/1620295370205-J3PNOO59EHG5GYB4RNE4/5_NSN_Balnce.jpg What we do V01 - 5. How to balance short term cash flow and long term growth. Mapping long and short term effects of sales activations and brand building efforts Creation of "your brand's way" to balance long and short Facilitating communication development processes https://images.squarespace-cdn.com/content/v1/605ba4d8ae01672c574092d1/1620295889621-GJCXCWI75E3Q42C4G1SI/6_NSB_network.jpg What we do V01 - 6. How to continuously reach as many category buyers as possible. Communication that connects with first-time category buyers and heavy buyers alike Creation of penetration principles for your media and communication plans Facilitating communication development processes https://images.squarespace-cdn.com/content/v1/605ba4d8ae01672c574092d1/1620145894188-WF9DLFLR45H4GIV9E08A/NSB_Team.jpg What we do V01 - We can help you build a successful team. Tailor made seminars on evidence-based marketing in practice Online masterclasses in brand building Coaching of CEOs, CMOs and key communication and marketing personell https://images.squarespace-cdn.com/content/v1/605ba4d8ae01672c574092d1/1620206116061-DBNSICPF3OPA87DBIVP3/NSB_audit2.jpg What we do V01 - Marketing audits. Identifying gaps between best practice and today's practice in your organisation Evidence-based marketing playbooks for brand growth https://www.marketingbestpractice.com/privacy-policy-1 daily 0.75 2026-02-11 https://www.marketingbestpractice.com/track-mental-availability daily 0.75 2026-02-11 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Mental availability https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Mental availability https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Mental availability https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607638148090-Y6OFDI575CM3NQV732RJ/Large+JPG-Aro+Ha_0387.jpg Mental availability https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607628784608-5D22G9GPLHDSAB2IXC2G/Large+JPG-Aro+Ha_0638.jpg Mental availability https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847743861-GWVMBPD7Z7WQRQL9IZZ8/Large+JPG-Aro+Ha_0380.jpg Mental availability https://www.marketingbestpractice.com/track-distinctive-brand-assets daily 0.75 2026-02-11 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Distinctive brand assets https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Distinctive brand assets https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Distinctive brand assets https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607638148090-Y6OFDI575CM3NQV732RJ/Large+JPG-Aro+Ha_0387.jpg Distinctive brand assets https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607628784608-5D22G9GPLHDSAB2IXC2G/Large+JPG-Aro+Ha_0638.jpg Distinctive brand assets https://images.squarespace-cdn.com/content/v1/605ba4d8ae01672c574092d1/1631094871499-CDA6YGKQLWMDQAG9X5NH/Distinkt2.jpg Distinctive brand assets - Our approach to measuring and building distinctive brand assets is based on years of our own experience of working in practice with consumer research methodologies laid out in published papers from the Ehrenberg-Bass Institute and others. 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