Hands-on, evidence-based best practice - helping leaders make clear growth choices and execute.
We work side-by-side with leaders and teams to apply proven, evidence-based best practice across advertising, product, price, portfolio, distribution and visibility - from strategy to execution.
Read what our clients have to say about our work
“NSB is a key partner for me, and us, in our efforts to facilitate greater growth.”
CEO, National Trekking Association
“It is reassuring to work with someone who has cutting-edge expertise and passion for what works and does not work.”
CMO, Travel destination company
“It is liberating to work with someone who understands how to take important findings from the Ehrenberg-Bass Institute into practice, with concrete suggestions for models and tools for best practice.”
CMO, FMCG company
“Although we had quite a high level of self-confidence that our work was close to "best practice", the collaboration with NSB helped us to see specific areas for improvement that will make our marketing even more effective.”
Director Marketing & Innovation, FMCG company
“It hurts a little, but also liberatingly clear on how we should get more effect out of our market budgets in the future!”
CMO, Food chain
“We wanted to increase the competence and understanding of brand building in the management team internally. With the help of good examples and interesting discussions, NSB was able to convey the most important principles in an understandable way. In addition to increased competence, we were left with very specific measures we could implement immediately.“
Marketing Director, SaaS B2B company
“Hurtigruten brands encompass both global reach and local flavor, so the team at Marketing Best Practice was a natural fit for our recent brand work. The team was flexible and efficient in helping us prioritize our needs and moving these toward to action. Project completed, I’m confident this team will continue to make contributions as our brands evolve.”
Head of insights, Cruise operator
“The collaboration with NSB has been very valuable for us.With their experience and their research-based approach, they have helped us structure how we should work with marketing and brand building to create growth.
They have made complex things simple and understandable. This simplifies the daily work internally in our marketing team as well as the work and cooperation with external agencies.”
Marketing Director, Pizza Restaurants & FMCG
“NSB has helped us get long-awaited answers to important questions we have asked ourselves for a long time. They had a good methodological approach that created an insightful process for both sales and the market in the company.”
CMO, FMCG Drinks and Spread company
“NSB shows in a nice way how the theory is actually put into practice, and through this collaboration we have gained useful and valuable insight to further clarify and strengthen our brand.”
Marketing Director, FMCG Retail chain company
“There are a lot of takes about marketing, what works and what does not. Building a brand is more important than ever, therefore solid knowledge of branding is more important than ever. I can highly recommend Masterclass!”
Brand Director, Energy Company
“A lot of great takeaways! I will use this to build even stronger knowledge of our brands.”
Brand Director, Media and Classified Company
“Exceeded my expectations! Thank you!”
CMO, B2B subscription company
