“It is liberating to work with someone who understands how to take important findings from the Ehrenberg-Bass Institute into practice, with concrete suggestions for models and tools for best practice.”

CMO, FMCG Client

Projects that accelerates growth

The most effective way to grow your brand is to close the gap between practice and proven marketing best practice. We work side-by-side with you until the gap is closed. And the know-how sits in your team.

“Conventional marketing wisdom has been misleading marketers for decades. Marketers using such antiquated assumptions will very likely see their marketing activities fail”

- Prof. Byron Sharp

 

1. Clear direction

With projects that make the team understand who the brand is, the opportunities to grow, and what success looks like.

  • Brand identity - That is aligned with customer needs, and increases the brand's distinctiveness.

  • Goals & KPIs - best practice framework

  • Marketing best practice analysis - What is the gap?

  • NSB Tracking - Brand tracker with metrics that matter for growth. Nothing else.

2. Make it easier to buy your brand

With projects that remove barriers, and identify more opportunities to buy what you sell.

  • Physical availability - Brand architecture, Distinctiveness and Visibility at Point of Purchase.

3. Make more people choose your brand

With projects that increase the number of people who think of your brand, more often, in buying situations.

  • Mental availability - Reach, Positioning, Growth opportunities

  • Brand strategy and tactics - Advertising and Design that grows your brand.

  • Client side planner - Development of communication.

  • Trusted advisor sparring.

4. Build a successful team

With projects that increase competencies, capabilities, common language and understanding of best practice - enabling evidence-based decisions that accelerates growth.

  • Masterclass brand building - What is proven best practice? Explained in a way normal people understand.

  • Mini-Masterclass brand building

  • Trusted best practice assistant - Monthly sparring for your team.

5. Ad, Design and Media Agency selection

  • We help you get the agency that can help you grow your brand.

 

 Happy clients

Read what our clients have to say about our work

  • “NSB is a key partner for me, and us, in our efforts to facilitate greater growth.”

    CEO, National Trekking Association

  • “It is reassuring to work with someone who has cutting-edge expertise and passion for what works and does not work.”

    CMO, Travel destination company

  • “It is liberating to work with someone who understands how to take important findings from the Ehrenberg-Bass Institute into practice, with concrete suggestions for models and tools for best practice.”

    CMO, FMCG company

  • “Although we had quite a high level of self-confidence that our work was close to "best practice", the collaboration with NSB helped us to see specific areas for improvement that will make our marketing even more effective.”

    Director Marketing & Innovation, FMCG company

  • “It hurts a little, but also liberatingly clear on how we should get more effect out of our market budgets in the future!”

    CMO, Food chain

  • “We wanted to increase the competence and understanding of brand building in the management team internally. With the help of good examples and interesting discussions, NSB was able to convey the most important principles in an understandable way. In addition to increased competence, we were left with very specific measures we could implement immediately.”

    Marketing Director, SaaS B2B company

  • “Hurtigruten brands encompass both global reach and local flavor, so the team at Marketing Best Practice was a natural fit for our recent brand work. The team was flexible and efficient in helping us prioritize our needs and moving these toward to action. Project completed, I’m confident this team will continue to make contributions as our brands evolve.”

    Head of insights, Cruise operator

  • “The collaboration with NSB has been very valuable for us.With their experience and their research-based approach, they have helped us structure how we should work with marketing and brand building to create growth.

    They have made complex things simple and understandable. This simplifies the daily work internally in our marketing team as well as the work and cooperation with external agencies.”

    Marketing Director, Pizza Restaurants & FMCG

  • “NSB has helped us get long-awaited answers to important questions we have asked ourselves for a long time. They had a good methodological approach that created an insightful process for both sales and the market in the company.”

    CMO, FMCG Drinks and Spread company

  • “NSB shows in a nice way how the theory is actually put into practice, and through this collaboration we have gained useful and valuable insight to further clarify and strengthen our brand.”

    Marketing Director, FMCG Retail chain company

  • “There are a lot of takes about marketing, what works and what does not. Building a brand is more important than ever, therefore solid knowledge of branding is more important than ever. I can highly recommend Masterclass!”

    Brand Director, Energy Company

  • “A lot of great takeaways! I will use this to build even stronger knowledge of our brands.”

    Brand Director, Media and Classified Company

  • “Exceeded my expectations! Thank you!”

    CMO, B2B subscription company

 

1. Clear direction

Brand identity - Measuring, analysis, facilitating strategy discussions and recommendations:

  • Vision, Mission/Purpose and Values

  • Distinctive Brand Assets. What is Distinctive Brand Assets - product/design

Goals & KPIs best practice

  • Setting up metrics that matter, brief for producing dashboard with the KPI framework and training on what the metrics mean.

Marketing best practice analysis

  • Identifying the gap between practice and proven best practice at your company. A systematic review of your brands ability to increase penetration.

  • Analysis report with recommendations.

NSB Tracking 

  • Business, communication and tactical metrics

  • Distinctive brand assets metrics - Read more

  • Advertising testing for optimal branded attention

  • Reports that explain what is happening, and how to improve growth.

 

2. Make it easier to buy your brand

Physical Availability 

  • Brand architecture optimization. Analysis, facilitating strategy discussions and recommendations.

  • Distinctiveness and visibility at Point of Purchase. Analysis, facilitating strategy discussions and recommendations. Read more

 

3. Make more people choose your brand

Mental Availability

  • Mapping category entry points

  • Measuring mental marketshare

  • Identifying your position

  • Recommendations for growing your brand

  • What is Mental Availability? Read more

Brand strategy and tactics. We help you write;

  • Communication strategy

  • Communication brief

  • Product design brief

  • Media plan brief

Client side planner

  • Development of communication. From insights, brief to launch of communication.

Trusted advisor sparring

  • Running advice within anything marketing and growth related topics.

 

4. Build a successful team

Masterclass brand building

  • What is proven best practice? Explained in a way normal people understand.

  • 7 x 2 hrs sprints over a few months loaded with concrete cases and discussions that highly involve all participants.

Mini-Masterclass brand building

  • What is proven best practice? Explained in a way normal people understand.

  • 2 x 3 hrs sprints within one week or one day.

Trusted best practice assistant

  • NSB available to you and/or your team for sparring on any of your growth related marketing challenges by Teams/Slack, phone, video and meetings.

  • Monthly subscription, you choose the number of hours available and to whom.

 

 5. Ad, Design and Media Agency selection

We help you get the agency that can help you grow your brand. Agencies that understand evidence-based marketing best practice.

  • Pitch and vetting process

We have close contact with the world's leading researchers to continuously challenge and update what is best practice. It must be rigorously supported by science. That studies real brands in real markets vs growth.

Several recurring patterns are well established about how brands grow, how people buy, how advertising works, how attention, emotion and memory is connected and how people make choices.

If your organisation works from conventional assumptions that don't take the empirical patterns into account, your chances of growth are slim. Swimming against the stream is wasteful and exhausting.

Understanding how the market currents flow, and setting up structures to ride them, dramatically increases your odds of success. It's also a lot more fun for everyone involved.

NSB Marketing Best Practice is a consulting firm that helps brands grow by applying evidence-based marketing principles. We identify opportunities for growth. We provide strategic advice on how to best utilise opportunities. We audit and optimise marketing operations and build staff competencies.